Unique one-click signup program takes foot-dragging out of new eStatements enrollments
DigitalMailer, a CUSO known for its digital communications technology, is adding to its product line a full suite of Compliance Communication tools. The suite combines the company's online communication services and direct mail to tackle the coming compliance challenges in the Dodd-Frank Financial Reform Act of 2010. Among the credit unions implementing the Suite is $2 billion Northwest Federal Credit Union in Herndon, Va.
Northwest FCU used a combined print and electronic Reg E campaign to educate, inform and collect opt-in/opt out for 12,000 "high overdraft protection" customers. All communications were designed to drive members to learn more about Reg E and record their preferences on a DigitalMailer secure online form.
With a Regulation E Overdraft Rules deadline just around the corner, credit unions are facing another compliance challenge for their overdraft services. And while they can't reduce compliance, they can reduce associated costs with a simple, affordable solution designed by credit unions that fill the gaps in their compliance plans.
For the staff at $1.8 billion/100,000-member Northwest Federal Credit Union, Herndon, Va., February's "snowmageddon" provided a valuable opportunity to assess its emergency communication plan. Among the points that emerged: Early and ongoing communication with employees is critical and Northwest FCU has a good system in place.
DigitalMailer has named its "Biggest Losers" for 2009 - credit unions that have developed successful eStatement enrollment programs. Working with DigitalMailer, 21 credit unions guided more than 17,000 members to make the switch from paper to online statements - a boost for their wallets and the environment.
Credit Union Student Choice, a credit union service organization that provides turn-key private student lending services to more than 70 credit unions across the country, has begun using DigitalMailer, Inc.'s Customer Communication Center (CCC) to securely house online reports and other important documents for their credit union partners.
For credit unions along the East and Gulf coasts, it has been quite a year for implementing contingency operations. The 2008 hurricane season was one of the most active on record. In just more than six weeks, seven named storms affected communities throughout many coastal states. As cities shut down and residents evacuated, credit unions launched crisis plans"several on more than one occasion. Ask these credit unions what their key focus was during such challenging times, and communication likely ranks top on the list.
To reach members with more timely, pertinent and personalized information and product offers, Fort Belvoir Federal Credit Union has repositioned its online marketing strategy, moving from one-size-fits-all efforts to a one-to-one approach. According to the credit union, advances in technology, paired with members' growing comfort level using the Internet (approximately one-third of Fort Belvoir members regularly use its online products), made the timing right time for the change.