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QR Codes

Calculator Evolution - Lead Generation Calculators from DigitalMailer and NAFCU Services

Checked your online financial calculators lately?
Which ones are the most popular?
How many visitors accessed them on your website?
More importantly, how many actually followed up with loan or account applications?

If all you have are "basic calculators", bet you don't know!

Lead Generation Calculators

Instead of guessing the effectiveness of your calculators, drive customer growth with our Lead Generation Calculators. These online calculators make special offers, collect user information, provide reports to sales and service teams and send automatic triggered response emails based on your visitors' in-market actions.

Our advanced Lead Generation Calculators provide relevant content, interactivity and educational value that prompts visitors to take the next step. Passive visitors become live leads, starting with a series of meaningful impressions from the online calculator.

The Five Step System

1

Set up the calculator with special offer ("$25 gas card for auto loan application").

2

Visitor calculates monthly auto loan cost; special offer is presented on results tab.

3

Visitor clicks on offer and enters contact information; "Thank You" page cross-sells in-market product.

4

Sales and service team receive activity reports.

5

System sends automatic, in-market email prompts reminding visitors to apply.

Let technology collect and respond to leads for you while driving your visitors towards the product identified through their calculator use.

Choose from more than 30 advanced calculators that can be integrated with your website and branding. Among the choices:

  • Auto (up to 5 calculators)
  • Home (up to 8 calculators)
  • Credit (up to 5 calculators)
  • Savings (up to 6 calculators)
  • Retirement (up to 6 calculators)

Track calculator usage in real-time to gauge interest and track promotions

The Internet offers tremendous potential for generating leads, but traditional calculators make it practically impossible to know user needs, let alone reach them right when they need it. This technology automates that process.

Here's an example: if someone is shopping for a car, they may use the "How much car can I afford?" calculator on the website. They will see the results of their calculation, as well as a superior auto loan rate or free gas card promotion displayed on the results page. The calculator delivers your targeted "in-market" message to the right person at the right time - the key to any successful targeted marketing effort. Then, the technology follows up with a thank-you email, as well as a lead generation notice to the responsible department, in this example, Auto Resources. Each calculator category feeds to an online lead report that every Sales and Service Manager would love to get their hands on.

Watch a Movie - Click HereClick here to watch a brief video about QR Codes!

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Click to request a qutoe for Lead Generation CalculatorsClick to see a demo calculator