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In the Press

  • Building an effective game for credit union mobile marketing strategy - 2015-06-25

    As new technologies continue to change the face of financial services, mobile technology is bringing perhaps the biggest changes to date. Beyond transactions, it’s enhancing how we can communicate with consumers. That’s important because mobile has been passionately embraced by consumers – almost to the point of necessity...

  • Mobile marketing best practices for credit unions - 2015-06-04

    Next time you’re waiting at an airport gate, look around and notice how many people are glued to their cell phones. It isn’t just Millennials or older Gen Y’s, either. According to an April 2015 survey by the Pew Research Center, 64 percent of all American adults have smartphones today and more than half of them use mobile banking...

  • Going green saves trees … and saves green in the budget - 2015-05-11

    Spring is here! Birds are singing, snow is melting … and postage rates are rising. As has been true for the past nine years, spring grows more than flowers. But rather than grumble about the growth in postage costs, why not go green instead? With spring in the air, it’s time to make the digital shift at your bank. Honor the season and the planet by switching to an electronic communications approach. Your customers will appreciate having less paper to chase, as well as saving a few trees. Today’s technology makes it easy, and consumers’ acceptance of digital apps has never been higher...

  • Prediction: changes ahead in financial services … and DigitalMailer will be ready - 2015-04-08

    A recent article in Southwest Magazine touched on this subject, noting that our mere mortal emotions and basic needs cloud our decisions about the future. To solve this dilemma, venture capital firm Deep Knowledge Ventures actually appointed a computer algorithm to its board of directors!...

  • Disruptive banking: The good, the bad … and the opportunity - 2015-03-06

    The term “disruption innovation” is as recent as the 1990s, but the action behind it traces back to the first human technology – the innovation of farming some 12,000 years B.C. Fast forward to the 21st century and high-tech innovations are causing market disruptions in virtually every industry so fast it isn’t hard to keep up with all of them – it’s impossible!...

  • You’ve got data… Put it to work! - 2015-02-03

    As highly trusted institutions, credit unions have access to copious amounts of member data. And given the changing dynamics of modern-day consumers – namely, their preference for personalization, speed and online/mobile capabilities – this data can help solidify member relationships and strengthen member service...

  • Off-the-rack, ill-fitted marketing messages? One-size-fits-all is old fashioned - 2015-01-06

    One-size-fits-all might work for bike helmets and wrist watches, but it’s not the right fit for today’s marketing campaigns. Enhance your style with the benefits of variable data...

  • Wake the sleeping giant: Your unengaged members - 2014-12-05

    If your credit union or bank is like many DIgitalMailer clients, the number of unengaged – and unprofitable – customers is staggering: between 20 percent and 30 percent. For an institution that serves 50,000 consumers, that’s 10,000 to 15,000 people … and loads of potential new business for the taking...

  • Checklist for getting the most from marketing technology - 2014-11-10

    Could you do your job without some of the newer digital technologies? Probably not, as digital communication has become vitally important in the workday of most professionals. Take marketing, for example. From sending email promotions to planning educational webinars, and from delivering mobile alerts to connecting with on-the-go consumers, today’s marketing communication channels allow us to reach more people, work more efficiently and, ultimately, improve the bottom line...

  • The Need to Know – Really Know – Your Audience - 2014-04-11

    Marketing techniques and communication channels have changed dramatically through the years. But what hasn’t changed over time is the No. 1 question all marketing professionals need to be able to answer: Who you are talking to?

  • All Good Things Come in Time: Remote Technologies Take Root in Credit Union Industry - 2014-03-07

    After many years of predicted growth that never quite materialized, it appears remote banking technology finally has taken root in the financial services industry. And it’s not just with people who are tech-savvy or millennials: it’s soccer moms, seasoned executives and retired grandpas, too.

  • Rubbish! Instead of Sending Throw-Away Offers, Get Personal - 2014-02-10

    A new year brings new budgets, new plans and new opportunities. It also brings an onslaught of credit card promotions by snail mail. The recession may have caused a dip in the volume of mailed offers of late, but 2014 is predicted to be a record year for credit card direct-mail solicitations.

  • Here We Go Again! - 2014-01-14

    Can you believe mailings are about to get even more expensive in 2014? Regulators approved a temporary price hike of 3 cents for a first class stamp, bringing the charge to 49 cents a letter in an effort to help the U.S. Postal Service recover from severe mail decreases brought on by the 2008 economic downturn.

  • Privacy vs. Personal: Four steps to giving members the messages they want - 2013-11-05

    For many consumers, choosing between protecting their privacy and wanting personalized communications causes a quandary - and creates a dilemma for marketing pros.

  • If you're not going mobile, you're just standing still - 2013-10-01

    Today, an estimated 91 percent of American adults own a cell phone, with 56 percent owning smart phones. According to the Pew Research Center's survey...

  • Credit Unions Get Top Billing in Many Areas; Data Breaches Shouldn't Be One of Them - 2013-09-09

    No doubt, today's technology makes our lives more convenient, people more connected and shopping more efficient. But it also shines a light on the critical need for strong data security.

  • Compliance-Friendly, Consumer-Friendly Mobile Marketing - 2013-08-07

    In the ongoing effort to reach consumers in real time, more companies are turning to mobile marketing - a good option when you know and follow the CAN-SPAM rules.

  • Virtual Reality - 2013-07-11

    Today, 53 percent of consumers wouldn't even consider switching to a credit union or bank that didn't have a physical branch nearby. In fact, 51 percent say branch location plays a huge part in choosing their PFI.

  • Know and Protect Against the Human Factor of Data Security - 2013-06-06

    Year after year, surveys show consumers rank credit unions as the most trusted financial institutions.

  • Prepare For Severe Weather - 2013-05-10

    Flashlight? Check. Extra Batteries? Check. Online Storage? Huh?

  • E-Strategy: The New Game in Town - 2013-04-15

    With tighter regulations, increasing compliance burden and growing pressure to generate fee income, strengthening credit unions' bottom lines is a serious game. Some credit unions find success by offering "sticky" products and services, such as choice checking accounts and rewards credit cards, to retain members.

  • Report Card for eStatement Adoption: How Does Your Credit Union Measure Up? - 2013-04-10

    Over the 13 years DigitalMailer has provided eStatements to credit unions nationwide, we have seen our clients and their members gain many benefits.

  • You, Your Members, Their Data And World Backup Day - 2013-03-01

    It may not be well-known, but its message and purpose should be well-heeded: March 31 is "World Backup Day." Given the huge amount of digital data generated nowadays, setting aside a day as a reminder to copy and archive files was a smart idea.

  • Research and Digital Innovation Up the Ante on Member Communication - 2013-02-06

    At DigitalMailer, we work with credit unions across the county to help them incorporate today's technology into more effective and efficient communication. So when a team from one of Filene Research Institute's i3 innovation groups asked us to create a member relations tool that would reduce costs and track member response to a request for information, we quickly jumped on board...

  • When Introducing Self Service, Keep An Eye On Member Service - 2013-01-10

    With technology continuing to evolve, consumers are growing more demanding of convenience, speed and simplicity. They want the flexibility to bank where and when they like.

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Jesse Boyer
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